Bilty
(Bilty)
Bitly is a cloud-based link-management platform that lets organisations shorten, brand, track and manage URLs and QR codes at scale. It enables users to create custom-branded short links, generate QR codes, build basic landing-pages, and capture analytics on clicks, devices, locations and campaigns. The service is delivered as a web application (SaaS) and integrates with marketing workflows for digital campaigns, social-media, mobile messaging and print materials. Because of its role in redirecting links, it also touches on data-security and risk-management considerations (ensuring links aren’t abused or used for phishing). Key use-cases: marketing campaign links, branded redirect domains, QR codes for in-store or printed materials, tracking of click behaviour and destinations. From a vendor-tagging perspective you’d treat Bitly as a marketing/analytics tool delivered via the cloud, with implications for website operations and link-management.